The application is called Webcam Social Shopper by Zugara. Simply it takes your online shopping experience to new level.
Along with your webcam, the application allows you to seemingly hold clothing items up in front of yourself to see “how they look” on yourself.
Also, it has motion captures that allow you to interact with the shopping site through you movements in front of the webcam (i,e pick another color or style; plus you may take picture of your self and send to your Facebook friends for feedback)
As of now, the application is in the Alpha phase. There will be lots into it when it reaches consumers phase such as matching complete outfit, measurements … etc